Community Based Awareness Initiative

Communities are critical to realizing the benefits of physical activity. Through this initiative, the BC Recreation and Parks Association and the Heart and Stroke Foundation are giving them tools to spread the good news. This will raise awareness and promote local opportunities for physical activity so that people can act on what they have learned from campaigns like ActNow and ParticipACTION. When British Columbians hear the message to get active, they will now know where to go.

BCRPA's Community Based Awareness (CBA) initiative has awarded 34 grants up to $4,000 each to support communities to launch marketing campaigns using the the Marketing Action Plan (M.A.P.) resources to raise awareness to the benefits of physical activity and promote local opportunities for getting active. Using the theme Active is What You Make It these groups will promote community events, programs and initiatives targeting 35 - 54 year old less-active adults to inspire participation in physical activity.  Click to view a list of the successful communities and a description of their campaigns.

Active Is…Promoting Physical Activity

BCRPA’s Community Based Awareness (CBA) initiative is supporting BC communities with funding and a Marketing Action Plan (M.A.P.)to promote community events, programs and active living initiatives.  Visit www.PhysicalActivityStrategy.ca to see how these communities are using posters, radio spots, social media and more to implement marketing campaigns promoting physical activity. 

Phase 1 for Community Based Awareness grants have been announced and are now posted on the PAS website. While you are visiting our web page, please also be sure to check out the Marketing Action Plan developed to implement our physical activity promotion and share it with your contacts.   The tools and templates are customizable and easy to use.   Copies of the MAP toolkit are also available from our office on request.

Marketing Action Plan Tools & Templates Now Available Online!BCRPA's Community Based Awareness initiative has now completed development of a Marketing Action Plan (M.A.P.) that will assist communities with implementation of a full marketing campaign.The tools include a range of posters, activity prompts and advertising templates which target 35-54 year old less active adults. The campaign reinforces the benefits of and local opportunities for physical activity. Download the tools and templates here: Marketing Action Plan (M.A.P.)

CBA is a joint initiative of the BC Recreation and Parks Association
and the Heart and Stroke Foundation of BC and Yukon. 
Funding is provided by the BC Healthy Living Alliance,
with support from ActNow BC.

Click here to visit the Community Based Awareness website

Meredith Mundick
Communications Assistant

#101 - 4664 Lougheed Highway
Burnaby, BC V5C 5T5

Tel: 604-629-0965 ext 253
mmundick(at)bcrpa.bc.ca