Tobacco Reduction Strategy

Tobacco is addictive, poisonous and kills 16 British Columbians every day. Even so, more than 600,000 people in BC continue to smoke, with young adults showing the highest rates of smoking.

Even though 19 to 29 year-olds have become a major marketing target for tobacco companies, there are few programs to support them. To overcome this, BCAHL initiatives targeted these young adults in our BCAHL Tobacco Reduction Strategy.

BCAHL is increasingly concerned about the potential health harms from e-cigarettes. These are also being heavily marketed to and consumed by youth.

Smoking continues to exact a high price; in fact, it costs the BC economy more than $2.7 billion annually in direct and indirect healthcare costs.

There are ways we can build on our successful record and continue moving toward a smoke-free future.

BCAHL recommends the following tobacco reduction policies:

  • Improve compliance with restrictions on tobacco sales to minors
  • Make youth related films with tobacco imagery ineligible for provincial film subsidies.
  • Provincial ratings should make tobacco imagery a criteria for 18A classification, with the exception of depictions of historical figures and unambiguous depictions of the dire health consequences of tobacco use.
  • End tobacco product and brand placement by requiring producers to attest that each film is free of tobacco funding.
  • Require strong anti-tobacco spots, at distributors’ and exhibitors’ expense: require film exhibitors and electronic media carriers in Canada to show a strong anti-tobacco spot announcement immediately before any film with tobacco imagery, regardless of its territory of origin, method of delivery to the carrier or age-classification. (Such spots are already visible on some MPAA-member studio DVDs distributed in Canada).
  • Lobby pharmacies to stop selling cigarettes.
  • Increase the price of cigarettes by $2.00 per carton per year.
  • Expand Smoke-free Housing options for tenants of condominiums, apartments, townhouses and other multi-unit housing types.
  • Recommendations on e-cigarettes


BCAHL Initiatives:


Tobacco-Free Workplace Initiative

Targeting young adults where they work

Tobacco free Workplace Final Evaluation Report – Sept 2010

For the complete report contact

Tobacco-Free Post Secondary Initiative

Delivering the message where youth learn

Smoke Free Housing

Reaching young adults at home.

Summary of the Michael Smith Foundation for Health Research Evaluation of the Smoke Free Housing Initiative.

Quitters Unite!

Informing young adults about the risks of tobacco use

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